RJ Suitor asked: Online Shopping has become a a serious business with a growing market of 2. 5 Billion Dollar industry, and many experts forecast a One Trillion Dollar Industry in the next few years, so online shoppers seek a world premier cash back community and advertising for serious shoppers, major and local advertisers, marketing companies, opportunity seekers, and non-profit companies looking for solutions.
I have completed about one year of extensive research on a number of cash back communities that offer cash back shopping rebates. The particular criteria I chose would include important factors in the cash back communities.
The criteria I chose, not in any particular order included the following:
How large were the rebates?
How many cash back stores and the quality of the merchant?
What were the opportunities for advertising on the site for national and local merchants?
Was there cash being given back, and why it is so much better then a point system?
How easy and was it easy to receive your compensation?
How fast and large was the community growing?
Was there an opportunity to earn higher cash rebates?
How was the tracking, technology, free tools, or marketing materials to promote it?
Was there any reward for referring other free members, and was it reward enough to do so?
Was the site backed up by live support, as well as ticket system?
Was the site user friendly, attractive, and well laid out?
Were there any interactive games, or community functions?
Was there a possibility for small or major Fundraisers
Was there a legal foundation to the program.
How long was the company in business?
Where their new phases in progress, that lead to the success of the community
Were the company headquarters in the US, and easy to visit?
What was the core of competency of the company, and who was financially backing the business?
Although there are a variety of cash back communities, such as those offering points, discounts, or other hoops and ladders were inferior to those offering clear cut cash back, and importantly referral cash for referring others to join at no required cost.
Those seeking cash back communities should look for those offering free membership, free referral cash, plus a company with a long history of success as opposed to new start up communities.
In my research I found over 1100 major stores where most shop anyway. The market analysis in my research showed it is about a 250 Billion Dollar Industry, with a projected growth rate of as high as 1 Trillion dollar industry in the next few years according to many financial forecast experts.
I was most impressed with the Local Merchant Advertising Program, and the large amount of site traffic they were obtaining on http://www.Alexa.com, where companies measure the amount of traffic and popularity as to if it is a good place to advertise.
The sites I favored offered
Generous Full Page Sites That Advertise to several million member data bases and growing rapidly
SEO Technology: I found companies on the front page of Google, Yahoo and other on simple searches
The search criteria was national and local, many local merchants were found on page one or two on search engines without using the business names to search but rather city, type, and coupon, promotion, etc
Each business was given a pronounced Co-Branded Site Page for customer enrollments
Each business given an easy to use back office complete with marketing materials, tools, etc
Each business is given a data base builder for campaigns with rewards to opt in of their customers
Every business offered an employee rewards and or a customer rewards cash back program
Shopping communities should offer a same level of playing field to local advertisers as to major companies.
Every local merchant has multiple spots at no extra cost
Merchants should look for free trials of advertising if at all possible
Local advertisers should expect to pay no more then under $1000 for advertising over a year.
Businesses with multiple locations were given almost unlimited locations of full page ads
Local businesses should expect the opportunity to have live coupon campaigns
I found a cash back community offered professional templates for local merchants to campaign regularly to data bases in local zip code regions.
The cash back system is so much more effective then points.
Private Label Communities for major companies, large fundraising company’s, non profit organizations, celebrities, and marketing groups are possible in limited circumstances that some communities may offer.
For large groups such as fund raisers, corporations, or other enterprises may realize huge earnings potential was almost unlimited, and the cost can be relatively inexpensive as opposed to a company trying to recreate the wheel.
It would cost more to plan out with IT engineer meetings then the plug and play system offered, backed up by live customer support, and inside support is possible when you research these communities.
Some of the companies who are creating private label cash back communities were household business names to most people, and a very lucrative way to create revenues for organizations, clubs, and companies.
When companies look for private labels they should seek multiple ways of revenue besides the cash back its member may earn, including the promoting of sales to non profits, licensing fees, advertising all all viable ways for a group to create revenue when seeking a private label cash back community.
When seeking this as a fund raiser, you want to verify the companies background and experience in working with non-profit organizations, the quality of the non-profit plan, and that all non-profit regulations are in place.
My recommendation is to seek companies that are US based, where you can visit the company headquarters, meet the company, meet the staff, and the corporate officers.
I had an opportunity to inspect a company headquarters with several experts in various fields, meeting with staff, management, support, I.T, and corporate officers.
After touring the very impressive facility in Jacksonville, Fl I found the company was debt free, and profitable. This is a private traded company, with some very impressive group of private investors.
The company had impressive offices, their own in house computerization in climate controlled facilities, it’s own video recording studio, meeting facilities, with much room for expansion.
The staff I met were credible, dedicated, offered their own live customer service to support all of their e-commerce communities, both private label and their name brand. This is critical to do you research if you are in the market to create an e-commerce opportunity for your corporation or entity
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